Volvo S90 makes South African debut

The new Volvo S90 is now available in South Africa. Making its debut as the second new Volvo since the company began its ‘New Dawn’ renaissance with the local launch of the all-new XC90 in 2015, the new Volvo S90 is a continuation of the new look, new feel and new luxury Volvo brand in South Africa.

Brian Joss – Marking Volvo’s return to the large executive sedan segment, the new S90 offers unprecedented Swedish luxury, supreme comfort and space, modern Scandinavian design, Drive-E efficiency and semi-autonomous driving as standard on all models. The new S90, like the XC90, is built on Volvo Cars’ new Scalable Product Architecture (SPA) and features a mixed offering of petrol and diesel engines, and is available in three trim levels to cater to a wide audience while also offering a broad spectrum of value and Swedish luxury.The new Volvo S90 launches in South Africa initially with two engines – the D5 and T6, both with all-wheel drive – in Momentum or Inscription guise. Later in 2017, the D4 and T5 derivatives will follow, with front-wheel drive, and the range-topping T8 Twin Engine plug-in hybrid (PHEV) will make its way to South Africa at a later date.

The Volvo S90: returning to the large executive sedan segment. Picture: Quickpic

Greg Maruszewski, MD of Volvo Car South Africa, elaborates: “With the new Volvo S90 we are again bringing a new level of luxury to South African motorists. Naturally, it builds on the global successes of the XC90, which has collected over 120 awards to date, including the 2016 WesBank/SAGMJ Car of the Year title in South Africa. We expect that the S90 will continue our brand’s resurgence in the local context as well as globally.

“The S90 is a beautifully elegant large sedan with clean, minimalistic design elements and a truly premium interior, enhanced by our typically generous levels of standard equipment, well-priced optional extras and of course our all-encompassing warranty and maintenance plan. We know that South African buyers in this segment want class, sophistication and luxury – and with the S90 we are now able to offer them such an option which holds significant cost advantages over its main competitors in the segment.

“The S90’s tag line is ‘Relaxed confidence’, and we truly believe this personifies the calm yet assertive nature of the largest sedan in our range.”

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