Toyota’s new SUV aimed at millennials who “want individuality”

The small SUV segment represents the fastest growing ‘group’ on the South African passenger vehicle landscape. A unique characteristic of this segment is the variety and diversity of models. This led to the birth of the ‘cross-over’ – a modern fusion of hatchback and SUV, fusing the best attributes of each, to create a vehicle which perfectly fits the modern urban lifestyle.

Brian Joss – It remains true to the features of the concept-cars that attracted so much public attention. With the C-HR, Toyota targets a clear and singular customer profile – the millennials.

Predominantly driven by emotional considerations, these customers want individuality, and to be the first to try new experiences and products.

The Toyota C-HR: driven by emotional considerations. Picture: Motorpress

Style and quality are essential considerations in any purchase they make, and the car is an extension of their personality.

“With its striking, in-your-face design, careful attention to detail and punchy 1.2 litre turbo engine, we believe the C-HR delivers the perfect package for image conscious urbanites. Further setting C-HR apart is its fun-to-drive character which rewards the spirited driver.” says Glenn Crompton, Vice-President of Marketing at Toyota South Africa.

Viewed from any angle, the C-HR’s combination of facetted gemstone-like shapes with fluid surfaces and elegantly integrated detailing create a delicate balance of precision and sensuality. The front represents a further development of Toyota’s signature design identity.

The C-HR’s coupe-like styling is further enhanced by disguised rear door handles integrated within the C pillar and a sweeping roofline. The prominent rear light clusters give the rear view of the C-HR an equally expressive visual signature.

The driver oriented area incorporates innovative details and intuitive, approachable technology. All operating switchgear and a display audio touch-screen are slightly angled towards the driver. A unique new two-tiered front seat design combines a slender, sporting upper section (inspired by the ‘bucket’ design of old) with a more strongly bolstered and supportive lower area.

The diamond motif is extended from the exterior into the interior, with many interior elements – including the door panels – using a similar shape.

Decorative elements are finished in high quality piano black – with embedded metallic ‘flake’ – and satin silver trim, with cool blue illumination throughout.

The Toyota C-HR is the first model locally to utilise Toyota’s advanced new

1.2 litre turbo engine. The 1.2T engine uses technologies that allow the engine to change from the Otto-cycle to the Atkinson cycle under low loads.

To this, the 1.2T adds the D-4T direct injection system, VVTi-W, high compression ratio as well as a water-cooled turbo and heat-exchanger.

Two transmissions are available, a 6-speed Manual with Toyota’s iMT system (intelligent Manual Transmission), or a buttery smooth CVT (Continuous Variable Transmission) option.

Three modes are provided for the driver to choose from, which tailor the powertrain characteristics to suit the conditions – Normal, Eco and Sport.

The C-HR is equipped with a host of comfort and convenience features. The Multi-Information Display (full-colour TFT on the PLUS model) – is operated by a 4-way direction switch on the steering wheel. PLUS models also feature audio system controls.

A full suite of Active Safety functions are embedded into the C-HR and include ABS, Brake Assist (BA), Electronic Brake Force Distribution (EBD), Hill Assist Control (HAC) and Vehicle Stability Control (VSC).

Two ISOFIX attachment points are provided. Driver and Passenger airbags round out the safety specification.

There are three derivatives to choose from, which vary specification grade and transmission choice. Plus grade models add additional specification features to the base package.  The derivatives are: the C-HR 1.2T 6MT;  the C-HR 1.2T 6MT Plus and the C-HR 1.2T CVT Plus

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