Land Rover’s Halewood production plant in the UK has built 600 000 units of the Evoque in just six years, bringing Range Rover luxury and refinement to new customers around the world.
Brian Joss – Demand is still increasing for the pioneering luxury compact SUV that delivers critically-acclaimed design, desirability and all-terrain capability to the segment it created in 2011.
Six years after going on sale, global sales reached an all-time high for a single month with almost 18 000 units sold in March 2017.
Evoque also has Range Rover’s largest trophy cabinet: the model has won more than 200 awards, including ‘Best Compact SUV’ in numerous European markets as well as South Africa.
To celebrate six years of success, Land Rover has announced a new Special Edition model. The Evoque Landmark is available in a vibrant Moraine Blue colour – inspired by the turquoise lakes of the Canadian Rocky Mountains.
This Special Edition will made its global debut at the Royal Windsor Horse Show on 10 May. South African pricing and orders will become available in June The Evoque Landmark Edition is also available in Yulong White and Corris Grey. It has a dynamic body kit and grey exterior design details including a Carpathian Grey contrast panoramic roof, 19-inch Gloss Dark Grey alloy wheels and Graphite Atlas grille, bonnet, fender vent and tailgate lettering. Dark grey accents continue on the interior in the form of brushed satin centre console trim finishers surrounded by grained Ebony leather seats with contrasting Light Lunar stitching and a perforated mid-section.
An Evoque rolls off the Halewood production line every 170 seconds, with Evoque Convertible also being produced in Halewood since 2016. Most are for export to one of 130 markets, with additional manufacturing in China and Brazil to meet local market demand. In fact, 80 per cent of UK-built Evoque models are exported, finding owners across the globe from Monaco to Matjiesfontein. Jaguar Land Rover is one of the UK’s largest exporters and generates around 80 per cent of its revenue from overseas sales.
“What makes Evoque so special is its relevance. The design remains modern and fresh. The Evoque is widely acknowledged to have brought a whole new youthful generation of buyers into the Range Rover brand, including more women,” said Gerry McGovern, Land Rover, Chief Design Officer. “Its success was clear from the start and gave us the confidence to break new ground, which you can see with vehicles like the Evoque Convertible. This Landmark Special Edition is a celebration of six years of success so far.”
