FAW vehicles are becoming more popular amongst the agricultural community, if their stand at Nampo’s Harvest Day in Bothaville, Free State, is anything to go by.
Brian Joss – The FAW exhibition stand maintained its size, vehicle representation and engagement with the public.
Farmers like the brand for its strong chassis; grip and traction through a manual transmission; a decent cab design for in field and on-road driving comfort.
“The interest in our stand and our vehicles was astounding. Visitors to the stand remarked on the exceptional finish of our cabs, our reasonable pricing and the transformation towards the modern design of our trucks,” said Jianyu Hao, CEO of FAW Vehicle Manufacturers South Africa.
“High-quality manufacture, yet simple in design; high levels of performance; and economical operation – is what our commercial vehicles offer,” said Hao.
“We showcased a range of our highly affordable trucks. Those farmers visiting our stand were highly engaged with our sales teams, as they discussed and proved our claims with actual figures from farm operations, and the low cost of ownership of our vehicles.”
Two of the best sellers – the FAW 8.140FL and the FAW 15.180FL – took centre-stage to demonstrate why they have gained such high acceptance levels in their respective market segments, including the agricultural community.
This is the 16th time that FAW has taken part in NAMPO. “We’ve recognised the patronage and loyal support of the multitude of agricultural customers who have, over the past 22 years that we have been present in SA, remained committed to our brand,” said Hao.
The number of FAW trucks sold in the sub-Saharan region has grown exponentially since the opening of the Coega-based plant in 2014. Many Southern African customers are buying locally produced vehicles because of the obvious cost benefits and the opportunity to purchase well-engineered trucks, some modified to meet specific regional conditions.
The advantages of ‘buying local’ abound. These include – the shorter lead-time for delivery; the internationally recognised, high quality levels maintained in the South African plant; and the reduced cost of sourcing FAW vehicles locally, rather than importing.
Jianyu Hao explained: “There are many advantages of sourcing FAW products from our South African base – the most important being time-to-market in the African countries, and of course for the SADC and AU, the added advantage which comes from the import/export duty agreements.”
The annual Nampo Harvest Day has attracted not only local agricultural role players, but also many visitors from South America and Asia.
The show is reportedly the largest collection of agricultural exhibitions under private ownership in the southern hemisphere.