37 years later and Toyota still the market leader in new vehicle sales

Toyota recorded sales in excess of the 10,000-unit mark, delivering 10,506 new vehicles to South African customers last month. This sales tally resulted in a market share of 23% for the manufacturer, which outsold its closest peer by 3,059 units. Toyota South Africa now holds the title of market leader for 37 years and 6 months.

Brian Joss – Toyota SUVs remain a firm favourite with 2,086 SUV sales logged for the month of June. The lion’s share of SUV sales stems from the segment-leading Fortuner’s 1,198 sales. Toyota RAV4 once again topped the small-SUV segment with 553 RAV4s finding new homes last month. Sales of the new-kid-on-the-block C-HR have stabilised to targeted levels, retailing 167 units in June.

Toyota further strengthened its position in the LCV market by capturing 32,5% segment share, originating from 4,634 LCV sales in June. Hilux was the main LCV contributor, thanks to a robust 3,161 units driving off dealership floors during the month.

Other noteworthy achievements for Toyota for the month of June were the sale of 1,159 Etios vehicles, 435 Avanza units, and a combined 1,420 unit sales of Corolla, Corolla Quest and Auris.

On the premium vehicle front, Lexus garnered a tally of 71 sales for the month. The prestigious Lexus LX contributed 25 unit sales to Lexus. In its first launch month, six new owners scooped up the Lexus LC500 performance coupe.

Calvyn Hamman, Vice President of Sales and Marketing for Toyota SA Motors, commended the vehicle’s revolutionary design at the launch of LC500 in June, saying that “This isn’t simply a car that looks good – the LC 500 has been engineered in every dimension to deliver a very special driving experience.

Not only has Lexus delivered a design with high visual impact, it has also developed ground-breaking engineering and technology for the LC 500, making it the ultimate driver’s car”

On the commercial vehicle front, Hino 300 achieved a 24,8% share of the MCV segment while Hino 500 ended the month with a 17% share of HCVs.

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