Navigating the beauty industry can be a minefield. Every merchant promises a fountain of youth and some even pose a health risk to the unsuspecting consumer.
A popular method used is vague buzzwords that draw attention. Many products cannot claim to stop hair loss or help regrow lost hair – simply because that would be lying. Instead they opt for terms like “fuller” and “thicker”.
These are called cosmetic claims, any product can claim to do so and doesn’t need to be proven to do so.
“Hair is more than just cosmetic, it affects our self worth and confidence”, says Bernhard Arnold, owner of Hair Genie SA.” This makes hairloss a sensitive subject, people look for miracle cures in private and don’t want a second opinion, because they’re embarrassed – this is why so many are easily fooled into buying these false remedies.”
Another popular trap is misleading photos. Techniques like changing lighting conditions in before and after photos and obscure angles are used to trick the eye. Turning the flash on makes the scalp appear more apparent in a before photo, compared to an after photo with no flash.
A dead giveaway is the amount of photos showing results. If a product is truly effective there should be hundreds if not thousands of photos showing success. Look out for products with few photos only shot in controlled environments.
Bernhard advises: “If it seems too good to be true, then it probably is. Trust your gut.”
“There are really only three things that yield proven results: Finasteride, Minoxidil and hair transplants. Nothing else has been truly proven to stop hair loss”, says Bernhard.
If you are looking for immediate results, consider using Toppik Hair Buiding Fibers from Hair
Genie SA – which covers any balding/thinning area in seconds. Made from coloured keratin they blend undetectably with existing hair strands to instantly create the appearance of naturally thicker hair. With an average rating of 90% and numerous photos showing the efficacy the proof is in the pudding.
For more information on reducing the appearance of hairloss or to purchase Toppik products, visit: https://hairgenie.co.za/product/hair-building-fibers/