Keeping your brain fit so that you can stay sharp, engage socially and participate in professional or volunteer activities is a concept that appeals to a wide range of age groups, from young adults to baby boomers and beyond.
While many strategies for “healthy aging” exist, the newest evidence points to the important role of hearing health in maintaining quality of life long-term.
Hearing Loss & Cognitive Decline
Better hearing starts in the brain. Your brain processes and interprets the sounds your ears receive. When you have hearing loss, your brain doesn’t receive all the sound information it needs to understand what is being said and spends more energy trying to fill in the blanks. That extra effort can take its toll. A growing body of evidence shows that cognitive decline is significantly accelerated when you have hearing loss and don’t use hearing aids. As conversations become difficult and exhausting, you may start to withdraw and avoid the social connections that are so important to brain health.
Keeping Your Brain Fit
If you are among the 75% of people with hearing loss who could benefit from hearing aids but are reluctant to take action, the newest research findings may be the powerful motivator you need. A study[i] published in the prestigious Journal of the American Geriatrics Society found no difference in the rate of cognitive decline between people with no reported hearing loss and people with hearing loss who used hearing aids. In fact, people with hearing loss who wear hearing aids had the same risk for age-related cognitive decline as people without hearing loss. When you actively use hearing aids, you are more likely to stay socially engaged, one of the primary ways to stimulate your brain. Like any exercise, the mental give-and-take of social interaction helps to keep your brain fit and slow down accelerated cognitive decline.
A “Brain First” Approach
Today’s advanced hearing aid technology takes into consideration the critical role that the brain plays in hearing. For almost 20 years, Oticon researchers at the world renowned Eriksholm Research Centre have focused on a “brain first” approach that carefully processes the speech signal so it is presented to the brain as clearly and accurately as possible. With better sound information, the brain doesn’t have to work as hard to understand what is being said.
Oticon hearing instruments with BrainHearing™ are an excellent example of this “brain first” approach. By giving the brain a clearer, more accurate sound signal, Oticon hearing aids with BrainHearing™ make it easier to understand conversation – even in noise. The result is a more natural, effortless listening experience.[ii] This means less demanding mental processing throughout the day so you can engage more actively in everyday life.
Easy on the Brain, Easy Connectivity
Oticon Opn™ is the first hearing aid proven to make it easier on the brain. The small, discreet hearing aid improves your ability to understand speech by up to 30%[iii], so you don’t have to work as hard to understand, leaving more mental energy to remember what you hear – so you can communicate easily and stay socially active. Opn processes sound at extreme speed to remove distracting noise, even between words. You can follow conversation even in environments with multiple people speaking, such as crowded restaurants.
The newest BrainHearing solution also connects directly to compatible mobile phones and other external devices so you can stay connected on the go. With just a tap of your fingertips, you can stream audio directly to your hearing aids. Opn is also the world’s first hearing device that is connected to the Internet via the IFTTT network, a web service that automates other web-based functions to make life easier. You can use Opn hearing aids with a growing number of IFTTT-compatible products and services from wake-up notices and sports reports to practical considerations such as low battery alerts and connections to smart home devices.
Tinnitus & Your Brain
Tinnitus – that ringing, buzzing, whistling or other noises in the ear – can disrupt life and interfere with your enjoyment of everyday activities. Approximately 80% of people experiencing hearing loss also suffer from tinnitus.[iv] Hearing aids have proven helpful for people with hearing loss who also experience tinnitus.[v] The explanation is simple. With better hearing, the brain has other external sounds to listen to, making tinnitus less disturbing. Improved hearing also takes away the strain of listening, especially in difficult listening situations, and may help to reduce the stress associated with tinnitus.
Refocusing the Brain
There are many ways to take control of your tinnitus and reduce its impact on your life. A hearing care professional can help you manage your symptoms through education, counseling and sound therapy. Oticon Opn hearing aids with built-in Tinnitus SoundSupport™ can also help you direct your focus away from tinnitus by playing a wide range of relief sounds like white noise and soothing ocean-like sounds. You can adjust the sounds until they give the relief you need — wherever you find yourself needing it.
Hearing Care is Health Care™
When it comes to healthy aging, it makes sense to take care of your hearing health, just as you care about the rest of your health. The World Health Organisation estimates that more than 360 million people worldwide suffer from hearing loss.[vi] Many of them aren’t aware of it or are putting off treatment. If you’re one of them, you owe it to yourself to visit a hearing care professional for a hearing evaluation. Your future as an active, engaged, healthy person could depend on it.
It is Oticon’s ambition to partner with our customers – hearing clinics throughout the world – to provide quality Oticon hearing solutions to people with impaired hearing. Based on passion, dedication and professional expertise, Oticon designs and manufactures hearing aids for both adults and children. Oticon supports every kind of hearing loss from mild to severe and we pride ourselves on developing some of the most innovative hearing aids on the market. Headquartered out of Denmark, we are a global company and part of William Demant Holding Group with more than 11,000 employees. Visit www.oticon.co.za for more information.
[i] Amieva et al. 2015. Self-Reported Hearing Loss, Hearing Aids, and Cognitive Decline in Elderly Adults: A 25-Year Study. Journal of the American Geriatrics Society. Volume 63, Issue 10; 2099–2104.
[ii] Ives, T. E., Sc.D., Au.D. (2015). Understanding BrainHearing™. Retrieved July 24, 2017, from www.oticon.com/-/media/oticon%20us/main/download%20center/va%20resources/15555-9400%20brain%20hearing%20white%20paper.pdf
[iii] Le Goff et al. 2016, Opn Clinical Evidence White Paper, Oticon, A/S
[iv] Mazevski A, Beck DL, Paxton C. Tinnitus Issues and Management: 2017. Hearing Review. 2017;24(7):30-36.
[v] Tinnitus (n.d.). Retrieved July 24, 2017, from http://www.asha.org/public/hearing/Tinnitus
[vi] WHO.com. (n.d.). Retrieved July 24, 2017, from http://www.who.int/mediacentre/factsheets/fs300/en/