Brian Joss – Mazda Southern Africa’s business results reflect robust growth for the 2017-18 fiscal year, with highest recorded vehicle sales since independent operations commenced in October 2014.
From April 2017 to March 2018, Mazda SA achieved sales volumes of 13 868 units resulting in growth of 13.5% year on year. Mazda’s market share rose to 2 5% from 2 2% in the previous year, in an industry which only grew 0.2% during the last fiscal year. Of the total units sold, Mazda CX-5 and the Mazda3 are two of Mazda’s biggest sellers with 50% of the sales volume combined. Mazda2 and Mazda CX-3 account for 46% of the sales volume, while the BT-50 and MX-5 provide the remaining 4%.
Mazda Financial Services including the recent introduction of MFS Comprehensive Insurance has also ensured that Mazda dealers can offer best-in-class services and products to customers. The Mazda Financial services business grew by over 172% in the financial year just completed.
Mazda SA’s primary aim since independent operations began in 2014 has been to rebuild the brand on all fronts including restoring Mazda resale values. This strategy is on track and is being achieved by forming strong relationships with its dealers, suppliers and ultimately owners. To do this, the company treats its dealers like true business partners, being transparent, up front, open and honest in all operations.
“We are unrelenting in our commitment to offering the ‘Ultimate Mazda Experience’ to our dealer partners and Mazda owners in being the ‘Brand of choice for the private buyer and the business buyer that behaves like a private buyer’ in Southern Africa.” – comments Mr Craig Roberts, MD of Mazda Southern Africa.
CAPTION: The Mazda CX-5: Mazda SA sales growing. Picture: Quickpic