Radisson Blu Waterfront Welcomes New Director of Sales and Marketing

Arend De Beer joins Radisson Blu Hotel Waterfront as Director of Sales and Marketing.

A 10 year veteran in the hotel and hospitality industry and a multi-talented individual, Arend joins Radisson Blu Hotel Waterfront as Director of Sales and Marketing, having already notched up four years with the Radisson Hotel Group.

He joined the Radisson family in 2014 and opened up Park Inn Newlands as Leisure Sales Manager. This was followed shortly by his assisting in the opening of Radisson Blu Le Vendome Hotel as Leisure Sales Manager while still facilitating in his role at Park Inn Newlands.

Success in these positions saw him stepping in as Director of Sales and Marketing at Le Vendome, in addition to the Leisure Sales Manager roles.  His multi-tasking capabilities were honed further as he simultaneously took up extra responsibilities as Leisure Sales Manager responsible for Radisson Blu Hotel and Residence as well as Radisson Blu Hotel Waterfront.

By 2018, thoroughly immersed in the Radisson motto “Yes we can!”, his capabilities were recognized as he was promoted to Director of Sales and Marketing at Radisson Blu Hotel Waterfront.

Humbled to be part of a hotel group that puts so much energy into their staff and helps them to grow and gives them opportunities to succeed he comments “I am excited about this next chapter of my career with Radisson Hotel Group. My parents encouraged me to work hard, and have given me the belief that hard work brings its rewards. They are still my biggest motivators”

In his spare time, when he has it, Arend enjoys singing, cooking for friends and family, and poetry, for which he has been published.

“These skills have taught me discipline, which I apply to all my ventures and is key to my drive for success. I am looking forward to my time with the Radisson Blu Hotel Waterfront and  contributing to the already considerable success of this iconic waterfront property.”