MasterDrive to absorb fuel price increase

Brian Joss – MasterDrive is taking the lead in keeping fuel costs down – customers will not have increased costs passed on to them for the foreseeable future.

In the spirit of helping South African consumers cope with petrol price increases, MasterDrive will not be increasing their travel costs despite the increases in fuel costs. The managing director of MasterDrive, Eugene Herbert, says they have taken cognisance of government’s appeal to assist consumers with recent increases in the cost of living. “We will follow government’s suggestion and absorb fuel increases into our expenses. We realise that fuel costs are integral to trade and we hope to provide some support to businesses.

 “As the rest of South Africa braces for another petrol price increase, I urge everyone to remember the basic fuel-saving techniques. Anticipate traffic light changes to keep your momentum going and avoid stopping completely. Keep your revs below 3000 rpm and avoid speeding. These techniques can save up to 20% on your fuel bill,” advises Herbert.

If experts are correct, fuel price increases could be with us until the end of the year. The price per litre is already hovering around R16. Projections during July do not give much hope for relief in August. If the Rand continues to weaken against the Dollar and crude oil continues to rise, we can expect another increase of around 30c. South African’s are also planning a strike against the petrol price on Friday.

While he has not expanded on these, South African president Cyril Ramaphosa is promising to implement economic measures which will help South Africans better cope with the increases. The one method he did mention was to ask businesses to absorb the increases where possible rather than pass them on to consumers. MasterDrive is now playing their part with this.

While we wait for economic conditions to stabalise, government, businesses and individuals need to work together to reduce the strain the increased cost of living places on everyone’s pockets. Email: to find out more. MasterDrive which is also based at Killarney Racing Circuit in Cape Town offers various driver training courses and advice to fleet owners, among other services.

CAPTION: Pain at the pumps. Picture: Viktor Hanacek/ Motorpress

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