Pink Trees for Pauline #doekwithadifference in association with CANSA

Pink Trees for Pauline (PTFP) kicks off again this year in September 2018 by launching a new campaign namely: #doekwithadifference in association with the Cancer Association of South Africa (CANSA). The campaign is a natural extension of the PTFP slogan: “Wrapped in colour, united in hope” and aims to raise funds specifically for care and support programmes for cancer patients and those affected by cancer. 

Says Adri Jansen van Nieuwenhuizen, Managing Director from PTFP: “We’re very excited about the new addition for 2018! #doekwithadifference (a head wrap or scarf) is available in pink and green and will be sold to raise funds at R70 each. We’re hoping to turn heads and bring awareness to the challenges and issues facing many people fighting cancer and their right to access cancer treatment. In addition – individuals and companies can still show their support by buying the pink fabric at R25 per metre and wrapping trees in their local towns and communities.”

Doeks and fabric are available at all CANSA Care Centres country-wide (www.cansa.org.za/cansa-care-centres-contact-details/). PTFP and CANSA hope to inspire individuals and corporates to purchase their #doekwithadifference to raise funds. It’s a great team building opportunity and companies (whether big or small) could further engage with #doekwithadifference by launching ‘spin-off initiatives’ such as ‘Wrapped on Wednesday’ / ‘Best Wrapped’, internally, where selfies get posted on social media platforms to generate interest. Some companies even run competitions for the most head wraps/scarves sold.  The #doekwithadifference raises awareness and shows support for women and families affected by cancer. “Traditional head wraps (iDhuku) have long been associated with that of African cultures and worn for cultural, religious or fashion reasons. The style of how it’s worn around the head differs from culture to culture. We are looking forward to seeing all women from all cultures living in South Africa, embrace this initiative which celebrates their confidence and strength,” added van Nieuwenhuizen.

In 2017, Pink Trees for Pauline was rolled out in approximately 140 towns with an estimated population of just under over 4, 5 million of which more than 75% are from informal towns and poor resource families. CANSA uses all funds raised from the campaign towards accommodation for patients during cancer treatment, home-based care nursing, feeding schemes for cancer affected patients and training social workers and also for supplying wigs, prosthesis and wheelchairs. 

To get a Doek or pink material, please contact the nearest CANSA Care Centre, toll-free on 0800 22 66 22 or email: info@cansa.org.za or visit www.cansa.org.za/cansa-care-centres-contact-details/

For more information about the 2018 Pink Trees for Pauline project, please contact Adri Jansen van Nieuwenhuizen on adri@pinktrees.co.za.


Pink Trees for Pauline #doekwithadifference in assosiasie met KANSA

Pink Trees for Pauline begin die 2018 dryf weer in September, maar vanjaar is die projek vernuwe met #doekwithadifference (‘n kopdoek of serp) in assosiasie met die Kankerassosiasie van Suid-Afrika (KANSA).  Die projek streef daarna om fondse in te samel spesifiek vir versorgings- en ondersteuningsprogramme vir kankerpasiënte en diegene wat deur kanker geaffekteer word. 

Adri Jansen van Nieuwenhuizen, Besturende Direkteur van Pink Trees for Pauline, verduidelik “Individue en maatskappye kan steeds die projek ondersteun deur die kenmerkende pienk materiaal te koop teen R25 per meter en dan bome daarmee toe te draai. Ons is baie opgewonde oor die toevoeging van #doekwithadifference wat verkoop word teen R70 elk om fondse te genereer.  Hierdie doeke is ook beskikbaar in groen. Ons hoop om die koppe te laat draai en bewusmaking te bring vir die uitdagings wat mense wat kanker veg in die gesig staar, asook hulle reg tot toegang tot kankerbehandeling.”

Pienk materiaal en Doeke is beskikbaar by alle KANSA Sorgsentra landwyd (https://www.cansa.org.za/cansa-care-centres-contact-details/).  Pink Trees for Pauline en KANSA hoop om individue en maatskappye te inspireer om materiaal en doeke te koop en te verkoop om fonde te genereer. 

“Hierdie is ‘n opwindende spanbou-geleentheid, en maatskappye groot of klein kan self addisionele inisiatiewe begin soos ‘#doekdinsdag of #toegedraaiinhoop. #doekwithadifference moedig deelname aan deur kollegas en individue uit te daag om foto’s in hulle pragtige pienk en groen kopdoeke of serpe aanlyn te publiseer onder die hutsteken. Sommige maatskappye reël selfs kompetisies vir wie die meeste material of doeke verkoop.  
Kopdoeke vir vroue (iDhuku) word reeds geassosieer met Afrika kultuur en word gedra vir kulturele-, geloofs- en mode redes.  Die styl van hoe die doek om die kop gebind word verskil van kultuur tot kultuur. Ons sien uit daarna dat mense van alle kulture in Suid-Afrika hierdie inisiatief sal omarm om sodoende hulle krag en invloed te simboliseer.” het van Nieuwenhuizen bygevoeg.

Gedurende 2017 was Pink Trees for Pauline aktief in sowat 140 dorpe met ‘n geskatte populasie van ongeveer 4,5 waarvan ± 75% van voorheen benadeelde gemeenskappe was.  KANSA gebruik alle fondse wat gegenereer word deur die projek vir akkommodasie van pasiënte tydens kankerbehandeling, tuis-gebaseerde behandeling, voedingskemas asook opleiding van maatskaplike werkers, prostese, pruike en rolstoele. 

Kontak jou naaste CANSA Care Centre, tolvry op 0800 22 66 22 of epos: info@cansa.org.za of besoek www.cansa.org.za om jou “Doek with a difference” of pienk material te koop.

Vir meer inligting oor die 2018 Pink Trees for Pauline projek kontak Adri Jansen van Nieuwenhuizen op adri@pinktrees.co.za.

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