NADA develops programme to help motor industry improve performance

Brian Joss – The National Automobile Dealers’ Association (NADA) is dedicated to uplifting and promoting the well-being of the retail motor industry, constantly investigating opportunities to improve dealers’ performance, sales, processes and profitability. With this in mind, the NADA Dealer Performance Programme (DPP) was developed.

“Now in its fourth year, the project provides a platform for like-minded industry experts and retail dealerships to participate in dialogue through relevant and challenging topics that have a direct impact on their businesses,” says Nada national chairman Mark Dommisse.

 “The programme creates a platform for individuals within the automobile retail dealership environment to meet and engage on issues related to improving dealership performance. This is a vital value-add service we provide to our members.”

Targeted at dealer principals, the NADA DPP combines a series of high impact national roadshows which take place in Cape Town and other major centres. Interactive workshops and monthly communications contain important information for dealers to implement in their daily processes.

The NADA DPP culminates in a national conference and Business of The Year (BOTY) award ceremony, which recognises the top performing business in the retail dealership space.

 “The NADA DPP forum provides an opportunity to share insights on topical operational matters that impact performance and profitability,” says John Templeton, Market Head Operations SSA Sewells Group / MSX International, sponsors of the BOTY award.

Sponsors for the 2018/19 programme are: The National Automobile Dealers’ Association,, Britehouse, Lightstone Consumer, Sewells-MSX International and WesBank.

Jason Berriman, head, dealership sales, says: “We are the newest sponsor to this exciting programme and know that we can add value and assist the industry in grasping the reality of a changing market. We believe in working together to achieve success. We are obsessed with adding value to our customers’ businesses and look forward to being part of this programme.”

Paul De Vantier, of Lightstone adds: “Our focus is on providing systems and information that support, maintain and grow a motor dealer business. We have had a very long history with NADA and the NADA DPP provides us with a unique opportunity to add real value to our customers.”

Through the Dealer Performance Programme, dealership management teams gain the necessary exposure to critical trends and industry innovations. Topics covered in the panel discussions and at the workshops focus on leadership and how to improve performance and profitability.

“This year’s NADA DPP is supported by a group of leading automotive specialists, and we are very excited to interrogate the outcomes and put the insights into practice in our various dealerships,” said Dommisse.

CAPTION: National chairman: Mark Dommisse.

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