Brian Joss – Zimbabweans love their bakkies – in particular, the Isuzu Double Cab bakkie.
Last year, a quarter of the bakkies sold in Zimbabwe were Isuzu Increasing the Isuzu market share from 18.5% in 2017, to 25% in 2018.
Double Cab bakkie sales more than doubled compared to the previous year – with a massive 112% increase. . The Extended Cab, also known as the King Cab in Zimbabwe, followed suit resulting in Isuzu leading the market in this sub-segment too.
Autoworld Harare Dealer Principal, Alison de Klerk, said customers have confidence in Isuzu products and enjoyed its reliability and durability. She also commended the performance of the Isuzu mu-X Isuzu’s new SUV contender, the mu-X, which was launched to the Zimbabwean market in September last year.
Autoworld’s two branches on Harare and Bulawayo strive to keep customers happy.
Leading by example, the dealership is dedicated to providing a “world-class automotive sales and service experience”, retaining customers for life and ensuring that Isuzu is with their customers for the long run.
“For the last few years we have been working on our aftersales service, as well as our values as an organisation. We still service vehicles that are out of warranty – some vehicles with high mileages like 700 000 km still come back to us for servicing.”
“It’s all about having a culture of honesty and integrity combined with a solid and reliable brand like Isuzu,” said de Klerk.
CAPTION: Double Cab: sales more than double. Picture: DNA Photographers/ Quickpic