Give cleaning kids’ sneakers the kick

March 2019: Playtime often comes with a range of mud and muck. While you can easily toss their clothes in the washing machine, keeping your kids’ sneakers clean can be more of a challenge. And with those little feet outgrowing their shoes at an alarming rate, you’ll want to get the most from their sneakers while you can!

Fortunately, Sneaker LAB – manufacturers of the world’s first environmentally friendly sneaker care product – has a few tricks to keep your little ones’ sneakers in tip-top shape.

Clean slate

No amount of dirt can stop your kids, and it shouldn’t stop their sneakers either. Sneaker LAB’s cleaning solution is a great option for kids, as it’s non-toxic, has no soap, is environmentally friendly and readily biodegradable. The pro-bacteria concentrated solution accelerates the breakdown of dirt at a microscopic level. And the formula is a mom’s best friend: It keeps cleaning for up to three days after application.

Scale down the scrubbing

Less cleaning equals more family time. You can minimise the amount of cleaning you have to do by protecting your kid’s shoes from the start with the Sneaker Protector. This treatment keeps shoes looking newer and cleaner for longer, preventing that deep dirt from setting in. The formula is a water-based treatment that acts as an invisible protective barrier against dirt and stains, making repeat cleaning easier.

A longer life for leather

Keeping school shoes clean is an endless job – but the Leather Cleaner and Leather Protector provide a quick solution by protecting the shoes and making cleaning them a breeze. Leather is a live substrate, so nourishment is always required to maintain its quality. 

No need to cry over spills

The Sneaker Wipes are designed for on-the-go cleaning. Not only will it keep their trainers clean, they’re safe to use on dirty hands, spills in the car and smudges on cell phone screens. The individual disposable wipes are made with a natural solution that brings excess dirt to the surface, making wiping it away much easier. The wipes are an all-round quick fix, and a must have when heading out with the kids.


Established in 2012, Sneaker LAB created an environmentally friendly biotech driven premium shoe care brand and is the scientific authority on sneaker care.

The premium shoe care products make use of environmentally friendly biotechnology, function on a molecular level, and continue to work long after application. The products are water-based, readily biodegradable, and the packaging is suitable for recycling.

Sneaker LAB products are available in over 50 countries across all major regions of the globe including Africa, USA, Europe and Asia. Visit sa.sneakerlab.com for more information.

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