An exciting new campaign has recently been launched by the Federation of Governing Bodies of South African Schools (FEDSAS) that emphasizes the wonder of diversity. Learners are motivated to celebrate their uniqueness and diversity with data prizes as incentives.
FEDSAS aims to get every learner in South Africa to tell their own story about what makes them different from their friends and acquaintances and also how being a diverse group has a positive impact on everyone involved.
“The goal is to get schools – and the country as a whole – to steer away from shining the spotlight on racism and to rather focus on how wonderful diversity is and how much poorer we would be without it,” explains Jaco Deacon, deputy CEO at FEDSAS.
The #LekkeDifferent campaign has been up and running for just over a month and has gained a great amount of traction in schools across South Africa. Learners are posting photos and videos on social media with their friends, talking about their unique traits and characteristics, and how they celebrate being unique while embracing diversity among one another.
FEDSAS decided that it’s time to take the LekkeDifferent campaign to the next level and is giving away data to the value of R1 000 to one lucky winner. Those who would like to stand a chance to win, must post a photo or video on their Instagram or Facebook pages and tell their story on what makes them unique and that they also have best friends who are different.
The hashtags #LekkeAnders or #LekkeDifferent must be used and @FEDSAS and @LekkeDifferent must be tagged in all posts. The names of everyone who take part will be entered into a lucky draw and the winner will be announced on Thursday, 18 April 2019.
Those seeking inspiration on what to say in their posts can visit LekkeDifferent’s Facebook page and Instagram account. There is no age limit and everyone can participate – event those who are not in school anymore.
You can follow LekkeDifferent on Facebook (@LekkeDifferent) and Instagram (@lekkedifferent) to stay up-to-date with the latest news.