Kia Motors scores highest in mass market brand in JD Power US Initial Quality Study

Brian Joss – Kia owners reported fewest quality issues within the first 90 days of ownership among all non-luxury automotive brands in America.

For the fifth consecutive year, Kia was named the number one non-luxury automotive brand by JD Power in the 2019 Initial Quality Study (IQS), with a reported 70 problems per 100 vehicles, a two-point improvement over last year’s results. The Korean manufacturer’s continued success in IQS was led by having four models – Rio, Forte (Cerato), Sportage and Soul – included among the top 10 vehicles in the industry, the most of any brand. In addition, it had segment-topping performances from Rio (Small Car), Forte (Compact Car), Sportage (Small SUV) and Sedona (Minivan).

“Being ranked at the top of J.D. Power’s US Initial Quality Study among all mass market brands once is a tremendous honour, but capturing this leadership position for five consecutive years unequivocally affirms Kia’s commitment to quality and the ownership experience,” said Michael Cole, Chief Operating Officer and EVP, Kia Motors America. “With four segment winners – and three additional models ranking among the top three in their respective segments – our “Give It Everything” brand philosophy has clearly yielded a world-class model line-up.”

The annual report analysed responses from 76,256 respondents with regards to 257 vehicle models across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.

“We are equally delighted about this result here in South Africa,” says Gary Scott, CEO, Kia Motors South Africa, “and especially so because two of our core family vehicles, the Sportage and Grand Sedona, continue to lead the way in their respective segments. As a brand, Kia Motors is well established as a top global manufacturer, with more than 180 markets – including South Africa – benefiting from this expertise and the resultant quality of product.”

CAPTION: Leading in SA market segment: the Kia Grand Sedona. Picture: Motorpress

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