A look at the last 18 months of what was achieved by working together with adventure and related product holders in the Garden Route:
- January 2018 – the first step towards integrated marketing of the Garden Route as a preferred adventure destination at the Vakantiebeurs in Utrecht, Netherlands;
- October 2018 – the second step towards international marketing – the Adventures Garden Route Indaba & Expo in Wilderness. An informal mandate was received from about 45 adventure product holders to pursue international marketing platforms;
- November 2018 – the third step to work together – Exhibit at ITB Barcelona Spain;
- March 2019 – the fourth step in adventure destination marketing – Exhibit at ITB Berlin, Germany. A total of 84 adventure, accommodation and restaurant products were on display;
- March 2019 – the fifth step – exhibit at a new market Mitt Russia.
- April 2019 – the sixth step – a feedback meeting to product holders. An unofficial mandate was received to continue with Adventures Garden Route DMC, to establish adventure centres and to plan the Second Adventures Garden Route Indaba & Expo for 25 October 2019.
In June 2019 a media house group from Ukraine / Russia spend 7 days in the Garden Route to discover adventure tourism and related products. This was a direct result of the Mitt Trade Show in Moscow where the deal was concluded. Adventures Garden Route was the host.
What can we expect from this group from Russia / Ukraine?
- World of Tourism: A big article (no less than 6 pages in July edition of the magazine) + publications on FB of the magazine + publications on a personal FB page of an editor.
- Wedding magazine: Two articles about South Africa (Garden Route) with direct links on your company’s website and links on all partners’ websites that will be involved in this trip.
- weddingmagazine.com.ua: Two articles about South Africa (Garden Route) with direct links on your company’s website and links on all partners’ websites that will be involved in this trip.
- experttur.com: A big article about South Africa (Garden Route) with direct links on your company’s website and links on all partners’ websites that will be involved in this trip.
Attached you will find the first notice of the Second Adventures Garden Route Indaba & Expo that will take place on 25 October 2019 at the Wilderness Hotel.