Brian Joss – Ford demonstrated its commitment to an electrified future for customers at the Frankfurt Motor Show in Germany.
The company revealed its most comprehensive line-up of electrified vehicles, which will help drive sales anticipated to surpass conventional petrol- and diesel-models by the end of 2022 in Europe.
Earlier this year, Ford announced that every new Ford passenger vehicle nameplate will include an electrified option – either a mild-hybrid, full-hybrid, plug-in hybrid or all-electric – delivering one of the most comprehensive line-ups of electrified options for European customers. The company is launching 17 electrified vehicles in Europe by 2024, including eight in 2019.
Ford expects electrified powertrains to account for more than half of the company’s passenger vehicle sales by the end of 2022, creating a tipping point for Ford’s electrified vehicle sales versus conventional petrol and diesel sales. By this time, the company also expects to have sold 1 million electrified passenger vehicles.
“With electrification fast becoming the mainstream, we are substantially increasing the number of electrified models and powertrain options for our customers to choose from to suit their needs,” said Stuart Rowley, president, Ford of Europe.
Ford expects electrified powertrains to account for more than half of the company’s passenger vehicle sales by the end of 2022, creating a tipping point for Ford’s electrified vehicle sales versus conventional petrol and diesel sales. By this time, the company also expects to have sold 1 million electrified passenger vehicles which include the all-new Explorer Plug-In Hybrid seven-seat SUV and the new Tourneo Custom Plug-In Hybrid eight-seat people-mover – each offering pure-electric driving capability alongside the driving range and freedom offered by a traditional combustion engine; the new Puma EcoBoost Hybrid SUV-inspired compact crossover, featuring sophisticated mild-hybrid technology for reduced CO2 emissions, optimised fuel-efficiency, and a more responsive and rewarding driving experience, shown in stylish Titanium X specification for the first time; the Ford Mondeo Hybrid wagon, featuring self-charging, full-hybrid, petrol-electric powertrain technology that offers a compelling alternative to diesel and offers pure electric driving for refinement particularly in city and stop-start driving scenarios; and; Ford’s new Mustang-inspired all-electric performance SUV will arrive in 2020, with a targeted pure-electric driving range of 600 km calculated using the World Harmonised Light Vehicle Test Procedure (WLTP), and fast-charging capability.* “There is no ‘one-size-fits-all’ solution when it comes to electrification – every customer’s circumstances and travel needs are different,” said Joerg Beyer, executive director, Engineering, Ford of Europe. “Our strategy is to pair the right electrified powertrain option to the right vehicle, helping our customers make their electrified vehicle experience easy and enjoyable.”
Ford will partner with six leading energy suppliers across Europe to provide home charging wall box installation services and green energy tariffs for plug-in hybrid customers, enabling simpler, faster and more affordable charging of electrified vehicles.
Ford recently announced it is set to work with Centrica to offer services in the U.K. and Ireland. Ford’s energy partners will also make their installation services available to support Ford’s dealership networks across Europe. Their wall box solution will deliver up to 50 per cent more charging power than a typical domestic socket to reduce at-home charging times by up to one-third for customers of Ford’s plug-in hybrid models.
“Our partnerships with leading energy suppliers including Centrica allow us to offer a one-stop shop for charging, including supply, installation, and special green energy tariffs for our fast charging wall box,” said Roelant de Waard, vice president, Marketing Sales & Service, Ford of Europe.
Ford is also introducing a new smartphone and tablet application that will enable its plug-in hybrid vehicle owners and operators to easily locate, navigate to and pay for charging. In partnership with NewMotion, Ford offers access to the largest public charging network with extensive coverage across Europe. The new app will deliver simplified access and payment for Ford customers at more than 118,000 charging points in 30 countries. Customers will be able to seamlessly utilise charging points across many markets, initiating and paying for charging services from a single account for a simplified ownership experience.
In addition, in combination with the available FordPass Connect on-board modem, the FordPass mobile app enables Ford plug-in hybrid drivers to remotely monitor their vehicle’s charge status.
Ford also is a founder member and shareholder in the IONITY consortium that aims to build 400 fast-charging stations in key European locations by 2020, with a charging capacity of 350 kW. This enables a significant reduction in charging times for all-electric vehicles compared with existing systems – ideal for long distance journeys.
The new Go Electric experience also debuts at the show, helping de-mystify electrification for customers. Visitors to the Go Electric experience will discover interactive exhibits, immersive experiences and an exciting, world-first electric vehicle acceleration simulator.
The show ends on September 22 before moving to Italy, France, Spain and the UK through 2019 and early 2020.
CAPTION: Electrifying: visitors to the Ford exhibit look at some of the plug-ins. Picture: Quickpic