Rapid SUVs spell rapid change for luxury car makers

Bentley, Rolls-Royce, Maserati and Lamborghini have done it. Aston Martin and Lotus are about to do it. Now Ferrari has jumped on the super-fast luxury SUV bandwagon too.

According to George Mienie, AutoTrader CEO, the advent of these rapid SUVs has meant that the luxury car market has changed more in the past two years than in the last 50.

“It was about 14 years ago that modern-day SUVs exploded on to the market and started to grab big pieces of market share; some say that the Willys Jeep was the first-ever SUV. The emphasis was mostly on practicality – and certainly not on performance and high-end luxury” comments Mienie. 

Fast forward to 2019 and everything has changed.  “We still have those practical SUVs. But now we’re also being treated to an epiphany of high-end luxury SUVs boasting engines to rival the world’s greatest sports cars,” Mienie points out. “It’s been interesting to see the launch of Bentley Bentayga, Rolls-Royce Cullinan, Maserati Levante and Lamborghini Urus.”

The reason for the proliferation of these vehicles is quite simple: luxury car makers can sell them in their droves.

So, which of these incredible vehicles are available in South Africa? Well-heeled South Africans can already place orders for the Bentley Bentayga, Maserati Levante, Rolls-Royce Cullinan and Lamborghini Urus. “It’s also fairly easy to locate a used Bentley or Maserati. In fact, we have many on our site,” says Mienie.

It is not known when the Aston Martin, Lotus or Ferrari SUVs are due to reach our shores.  The Aston Martin DBX, equipped with a Mercedes-Benz V8 or Aston Martin V12, is scheduled to be unveiled in the last quarter of 2019. Sales should commence early next year. The as-yet unnamed Lotus SUV and the Ferrari SUV (codenamed the Purosangue) are only due for international launch in 2022. It has been suggested that the Lotus SUV could be electrically powered while the Ferrari SUV will probably be powered by a V12 and a V6 plug-in hybrid.

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