Brian Joss – A special ceremony for the 10,000th Great Wall “P Series”, China’s first global passenger pickup, was held in Great Wall Motors’ Chongqing Smart Factory.
With members of local government, high level Automotive Journalists, various upper managers of the pickup brand of Great Wall Motors, industry experts from all over the country witnessing the historic moment.
The backbone of Great Wall Motors has been the Pickup. Since its first official production on August 30, Great Wall “P Series” has achieved a breakthrough from “zero to ten thousand” in only four months of production and has delivered the tagline “Great Wall speed” with this strong performance. Great Wall “P series” will be successively launched in the various markets worldwide and compete with the international mainstream pickup brands. The Great Wall “P Series” Series will further help the globalization process of Great Wall Motors.
Born to be a gamechanger, Great Wall “P Series” will reshape the global pickup map In China, the Great Wall “P Series” has attracted great attention and won recognition from consumers since its launch. In October, Great Wall “P Series” made a good start with a retail sales volume of 5,020 units and instantly ranked first among domestic high-end pickups above 100,000 yuan.
In addition, more than 10,000 units of the Great Wall “P Series” were sold in a short period of time, setting a record in the market segment.
During the event, Zhang Jiaming, General Manager of the pickup brand of Great Wall Motors, said that Great Wall “P Series” should surpass joint ventures in terms of product, beat joint ventures in terms of sales volume, compete with luxury cars in terms of service and create a new service standard for global passenger pickups. With a global product, quality and service as the standard, it will comprehensively accelerate the globalisation process of Great Wall Motors, bring unprecedented amazing experience for users and make pickup lifestyle even more popular!
At the same time, the market performance of Great Wall “P Series” poses a new challenge to the mass production capacity of Great Wall Motors’
Chongqing Smart Factory, which was completed only three months ago. Thanks to the intelligent manufacturing concept of “green, environmental protection, lean and efficient”, Great Wall Motors’ Chongqing Factory has built a real smart factory with the help of the smart information system that integrates research, production, supply, marketing, people, finance and materials, which is a strong support for the rapid increase of production capacity and the overseas expansion of Great Wall “P Series”.
At the site, Meng Shujie, General Manager of the Chongqing Branch of Great Wall Motors, said that against the background of Great Wall Motors’
comprehensive globalization, Great Wall Motors Chongqing Smart Factory, as a key force in the globalization process, will support the globalization strategy of Great Wall Motors based on its industry-leading intelligent manufacturing level and promote “Chinese power” to change the world together with other members of the global production system of Great Wall Motors.
In terms of intelligent manufacturing, the factory is leading in automation.
The welding workshop has 98 Fanuc robots with 100% automation rate. The painting workshop has 46 gumming and spraying robots. The stamping workshop has two large automatic high-speed stamping continuous production lines, with the functions of ADC one button changing mould and ATC one button changing stamping tool. The final assembly workshop has the SPS+AGV automatic delivery system with 70% automatic on-line rate. Meanwhile, by applying APS system, MES system and other systems, the factory realizes production planning coordination, creative process control, quality management, equipment management, supply chain coordination, information collection and equipment integration.
The factory realises a series of intelligent logistics management such as internal and external logistics management, logistics quality management, distribution management and order-driven warehouse management based on the WMS (Warehouse Management System) and the LES (Logistics Executive System).
Moreover, the EAS platform and virtual cloud system are adopted to realize intelligent digital operation management of e-procurement, human resources management, driving point management, office automation, asset management and employee self-service platform.
With the 10,000th Great Wall “P Series” Rolling off the Line, Great Wall Pickup enhances the confidence of hitting higher sales targets and will usher in the era of 3.0 multi-purpose passenger vehicle with its industry-leading and innovative product quality. With the launch of Great Wall “P Series” Off-road Pickup, Great Wall “P Series” will also accelerate the implementation of the globalization strategy of Great Wall Pickup and even Great Wall Motors.
CAPTION: Thumbs up: VIPs at the ceremony to mark the milestone. Pic: Quickpic