Music video shot almost entirely underwater in Sincerely Anne’s new creation!

Sincerely Anne’s latest single, TRANSCEND, a song about overcoming hardships and allowing yourself to grow in spite of adversity, was released to radio nationwide on 2 September 2020.  The song offers a powerful message of hope and inspiration.

The stunning music video for this single, which perfectly showcases her soothing yet powerful voice, has now been released and 99% of the video was shot underwater.  It is aligned with the single’s message to transcend above life’s hardships, emerging stronger each time you feel like life is trying to ‘drown’ you. 

“The video tells the story of a girl who is literally and figuratively swept underwater, where she has to learn to cope with life’s difficulties. Through this process her inner warrior is forced to awaken. She not only learns to see beauty in her situation, but she must also look inward to gather strength. She finds acceptance as adversity forces her to grow stronger, enabling her to weather the next storm.”

Watch the video here:

Anne’s vision for the video was brought to life by Sean and Ilse Moore and was shot at their studio in Johannesburg. “As we planned and discussed my vision, they brought so many wonderful ideas to the table and it turned into a dream collaboration!” The video was also a personal challenge for the singer. “I am not very strong in water and water scares me. It was a fear I really wanted to conquer.” 

She describes TRANSCEND as an inner monologue and a message of encouragement from you, to you and says the inspiration for the lyrics came from personal experience and emotions.  Although the song is a message the artist essentially wrote to herself, it is also one that is universally relatable.

Anne currently lives in Johannesburg and has enjoyed many career highlights over the years.

Her personal hardships encouraged her to follow her heart and live passionately while there is still time to do so. 

“While we have air in our lungs, we can still have an impact” – Sincerely Anne

The song is available on all digital platforms here:

Apple music:


SMART URL on all platforms:





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