Plettenberg Bay voted Africa’s “leading beach destination”

9 NOVEMBER 2020 – World Travel Awards™ is the global initiative that recognizes and rewards excellence in travel and tourism, and they have announced Africa’s 2020 winners.

Winners include Plettenberg Bay – the dazzling beach gem located within the Bitou Municipality of the Western Cape along the Garden Route – voted ‘Africa’s Leading Beach Destination’.

The World Travel Awards™ conducts a year-long search for the world’s best travel, tourism and hospitality destinations and brands. Votes are cast by travel industry professionals and the public, with the nominee gaining the most votes in a category named as the winner. Top contenders for this year’s leading beach destination included Cape Town.

This was Plett’s 11th consecutive nomination, a prestigious honour for the town. With 20 kilometres of pristine coastline, the entire bay is a Marine Protected area, and it is one of the few scientifically identified ‘Hope Spots’ in the world. So, it is no surprise that Plett has continuously been nominated. With world-class tourism products and services, a pristine and protected coastline, indigenous forests, and a playground of outdoor activity, the area has won several national and international accolades. 

Visitors who frequent any of the six internationally recognized Blue Flag status beaches and Plett’s estuaries and lagoon often share the warm Indian Ocean with the different marine life that frequent the bay. This includes humpback, southern right, beluga and killer whales as well as the common, bottlenose and humpback dolphins. Migratory sharks during the Sardine Run, manta rays, African penguins and Cape fur seals also make yearly visits. There is even a Blue Flag ocean charter service that guests can book.

The bay is protected on one side by the National Monument and World Heritage site Robberg Nature Reserve, arguably one of the only places in the world to watch the Great White shark in its natural habitat from land. And on the other side, by the indigenous rain forests and peaks of the Tsitsikamma Mountains. Plett is also favoured for its moderate climate with an average winter temperature of 17c and summer temperature of 27c. It may just be the perfect year-round beach destination.

“For Plettenberg Bay it’s not about just being Africa’s leading beach destination. It is also about being recognized as a world-class tourism destination that recognizes the importance of maintaining a careful balance between providing visitors with inspiring experiences they desire while preserving and maintaining our valuable natural assets. We encourage guests to respect the beautiful destination that many of us call home, to stay safe during their trip and ‘leave no trace’ by being mindful of our environment,” says Plett Tourism’s Acting CEO Patty Butterworth.

“We are honored that our work and passion in promoting Plettenberg Bay has been recognized by the World Travel Awards™, and we thank all of those who live in Plett and those who voted for us,” said Butterworth.

Graham Cooke, founder, World Travel Awards, said: “Our winners represent the very best of Africa’s travel and tourism sector and my congratulations to each of them. “They have all demonstrated remarkable resilience in a year of unprecedented challenges.” He added; “The World Travel Awards™ 2020 programme received a record number of votes cast by the public.

“This shows that the appetite for travel and tourism has never been stronger and bodes well for the industry’s future as the global recovery begins.”


For a full list of winners visit

ABOUT PLETT BEACHES: Plettenberg Bay has some of the most beautiful beaches in South Africa. The town’s 20 kilometres of picturesque Indian Ocean coastline features pristine, unspoilt sandy beaches. Throughout the year, you’ll find beachgoers of all ages soaking up the sun and enjoying the many outdoor activities you’ll find in Plett. Plett has received Blue Flag status for six beaches during the 2019/20 season. This includes Robberg 5 (11th year), Keurboomstrand (9thyear), Nature’s Valley (8th year), Lookout (6th year), The Dunes (4th year) and The Singing Kettle beach (3rd year).

ABOUT WORLD TRAVEL AWARDS™: Celebrating their 27th anniversary, World Travel Awards is acknowledged across the globe as the ultimate travel accolade. In their quest to identify and reward excellence they invite those brands that are pushing the boundaries of industry excellence to participate in their annual programme. The detailed criteria and award process is available on The World Travel Awards international website

ABOUT BLUE FLAG: Blue Flag is the prestigious, voluntary eco-label for beaches, boats and marinas that is recognised as a trusted symbol of quality and is regarded by the World Tourism Organisation as the most well-known global eco-label. The Blue Flag Programme, which has been running internationally since 1987, is focused on the conservation of marine and coastal habitats, and is designed to raise environmental education and awareness, and increase sound environmental practices among tourists, local populations and beach management. To achieve Blue Flag status, as many as 33 different criteria spanning over four aspects of coastal management have to be met: water quality, environmental education and information, environmental management, and safety and services. The criteria are asset by the international coordinators of the Blue Flag campaign in Europe, the FEE (Foundation for Environmental Education). Each Blue Flag site is compelled to conduct several environmental education activities during the year, and to practice effective and efficient conservation management. The detailed criteria and award process is available on Blue Flag’s international website


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