Brian Joss – The Jeep® brand and the LEGO Group revealed the newest LEGO® Technic™ model, the one-of-a-kind Jeep Wrangler Rubicon.
Designed to emulate the iconic look, design and legendary off-road capabilities of the actual vehicle, this first-ever LEGO model of a Jeep SUV – the LEGO Technic Jeep Wrangler – is ready to face any epic adventure.
The new model of this powerful SUV will provide a thrilling building experience for LEGO fans of all ages as they recreate the high-performance 4×4 systems, rugged tires, fold-down rear seats and classic seven-slot grille in LEGO Technic form.
Once the build is complete, builders create endless off-road adventures with the feature-packed, 665-piece model. A button-operated front steering system and powerful axle-articulation suspension means they will love testing out their model on obstacles everywhere. The eye-catching, yellow-and-black color scheme is captivating in action or on display.
The LEGO Technic Jeep Wrangler is designed for Jeep and LEGO fans alike, aged 9 and above. It will be available January 1, 2021, from LEGO.com, LEGO stores and other retailers globally, priced at $49.99 (49.99€ / £44.99).
”The Jeep Wrangler is an icon in the off-road world,” said Lars Thygesen, Designer, LEGO Technic. “The Rubicon has a lot of the iconic details loved by 4×4 fans the world over, so it was important to me to pack as many of the authentic, powerful features of the real vehicle into the LEGO Technic replica. I hope LEGO fans and vehicle lovers enjoy all aspects, including the suspension, winch and open-air design that we developed alongside the talented Jeep design team.”
“With an 80-year legacy that reaches around the world, our owners, fans and followers have quite literally grown up with us,” said Christian Meunier, Global President of the Jeep Brand. “Our partnership with the LEGO Group gives our enthusiasts another inclusive opportunity to share the passion they have for the Jeep Wrangler, a global automotive icon that represents fun, freedom and unbridled adventure.”
“Ask any Jeep Wrangler owner and they’ll tell you that their vehicle is just a bigger version of this new LEGO set,” said Mark Allen, Head of Jeep Design. “The design of the Jeep Wrangler allows them to take it apart, top off, doors off, reconfigure it, add new pieces from our Mopar team, and then put it back together again. This LEGO Technic Jeep Wrangler should bring a new level of joy to our Jeep enthusiasts and help inspire future designers to the brand.”
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide. For more information, visit www.LEGO.com.
Built on nearly 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations and with gasoline and diesel powertrain options. Jeep is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
CAPTION: One of a kind: the LEGO Technic Jeep Wrangler. Picture: Quickpic