Lamontville Golden Arrows Settles With 10Bet as Its Main Sponsor

The Lamontville Golden Arrows Football Club has announced 10Bet, a popular online betting site, as its main sponsor. But what does it mean for the Backheel Boys and the rest of the league? Keep reading our article to find out.

A New Sponsor Has Arrived!

Lamontville Golden Arrows has formally announced 10bet as its principal sponsor for the next three years. The announcement was made on July 28 during a press conference in Durban, where the team showed the new team shirt with the 10bet logo on the front.

With this, 10bet reinforces its presence in Africa after becoming the official betting partner of the South Africa National Team.

During the press conference, the 10bet S.A. Revenue Director Michelle Henriques Colborne spoke about the Golden Arrows. According to Michelle, the Backheel Boys complements 10bet’s expansion plans thanks to their solid performance and years of history on the football scene.

Who is 10Bet?

10bet is an online platform that offers sports betting and casino games to more than one million users. According to LinkedIn, the company was founded in 2003 and has around 200 employees, while the African branch has approximately 57 employees and an office in Johannesburg.

The website is available in over 30 countries and supports eight languages. Players from South Africa can access the site by using the link, www.10bet.co.za.

Why Did 10bet Choose The Arrows?

If you’re an avid South African soccer fan, you probably already know that the Golden Arrows aren’t the strongest soccer club in the country. That spot would belong to the Kaizer Chiefs, the Mamelodi Sundowns, or the Orlando Pirates.

So why would 10Bet choose the Golden Arrows over those teams? While the decision might seem weird initially, there is a strong logic behind it. Here are some reasons why the Backheel Boys were chosen.

Relatively Young Club

While the original Golden Arrows were founded in 1943, the actual club is relatively new compared to others.

The original club was in Lamontville and played in the National Professional Soccer League until 1980. After that year, the team was caught amidst various scandals, causing its expulsion from the NPSL and the club’s disbandment.

In 1996, Ms. Mato Madlala, the team’s current owner, bought the second division of the Ntokozo FC. After the buyout, she rebranded the team as the new Lamontville Golden Arrows Football Club, now adding the name of the team’s hometown.

Competent Performance

Since the revival of the Golden Arrows, the club has established itself as a force to be reckoned with by reaching the Premier Soccer League twice. They have also won competitions like MTN 8 and the National First Division Coastal Stream.

While the team is yet to win their first PSL, they have shown great potential by reaching the Nedbank Cup finals in 2010.

Future Investment

The Golden Arrows are also known for their successful football academy, where they have trained many current players.

Among the most famous members of the academy, we should mention goalkeeper Ricardo Guess, who has played for the Arrows and many other teams. We must also note Nduduzo Sibiya, one of the team’s current midfielders, who many consider one of the main stars.

By sponsoring the Golden Arrows, 10bet also gained access to the players who could become the future stars of South African football.

What’s In Store For The Golden Arrows?

Sponsorships are essential for any sports team since they provide more funding for their equipment and facilities. While we don’t know the extent of 10bet support, we can safely assume it will improve the conditions of all the club players.

So far, the Backheel Boys have been doing well this season, archiving three victories. Yet, not everything has been shine and rainbows; the team got a disappointing tie with the Moroka Swallows at the beginning of the season. To make matters worse, they also suffered a tremendous defeat of 4-0 against the Mamelodi Sundowns.

With that being said, the future of Golden Arrows seems bright as they finally have recovered their captain, Thabani Zuke. The defender of the arrows had to stay on the bench during the previous season due to an anterior cruciate ligament (ACL) injury.

Zuke sustained this lesion during a match against the Kaizer Chiefs at the end of the last year, which they unfortunately lost.

Losing Zeke near the end of last season proved fatal for the Arrows, as they lost to the Chiefs and other teams. Fortunately, it seems that Zuke has completely recovered, just in time to help his teammates win the next matches and impress their new sponsor.

According to the captain, it was unbearable to stay down while the team was struggling. Now that he is back, he wants to use the second chance to play with the Arrows and the Bafana Bafana during the African Cup of Nations.

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