[Cape Town, 8 December 2023] – Ruby Digital, a leading South African digital marketing company, is actively addressing a concerning rise in cybercrime targeting individuals globally. As a reputable and multiple-award winning agency, Ruby Digital is committed to maintaining a safe digital environment for its community and beyond.
Established with years of experience in digital marketing, Ruby Digital has consistently assisted businesses both locally and internationally. Known for its excellence in the industry, the agency has earned multiple awards and a stellar reputation.
During August, Ruby Digital observed a disturbing pattern involving unsolicited WhatsApp messages promoting fraudulent job opportunities. These messages, promising financial rewards in exchange for subscribing to various YouTube channels, were sent to random individuals. The scammers utilised multiple phone numbers for communication. Recipients who contacted Ruby Digital via social media and email were promptly informed about the fraudulent nature of these offers.
Fortunately, no recipients reported vulnerabilities or losses as a result of this scheme, and Ruby Digital responded promptly, reassuring victims and escalating the issue.
Image 1: Ruby Digital has taken many precautions to warn potential victims of these cybercrimes, including keeping a pinned post on Ruby Digital Instagram’s profile.
Despite these efforts, the cybercrime has persisted and even increased, affecting agencies globally, particularly in the marketing industry.
Justin Lester, Ruby Digital’s CEO, states, “We take these matters seriously and have connected with industry colleagues facing similar challenges. Our legitimate career opportunities are exclusively advertised on our official Careers page, and we only initiate contact through email. We are dedicated to addressing and raising awareness of these emerging threats.”
Lester adds, “What is particularly alarming is the increasing innovation and creativity displayed by these scammers. They are not only targeting individuals desperately seeking employment but are expanding their reach to potential and existing clients. It’s a stark reminder of the evolving landscape of cyber threats, and we remain vigilant in adapting our security measures to stay one step ahead.”
Ruby Digital remains committed to maintaining a secure environment for its community.
Image 2: A screenshot of the Ruby Digital careers page urging applicants to be aware of potential threats.
In the face of these evolving cyber threats, Ruby Digital remains resolute in its commitment to safeguarding its community and raising awareness about the persistent and increasingly sophisticated nature of cybercrime. As the agency adapts its security measures to stay ahead, it urges the public to stay vigilant and report any suspicious activities. By sharing this information, Ruby Digital aims to empower individuals and businesses alike in navigating the digital landscape safely.
For more information or media inquiries, please contact:
Casey van Niekerk
+27 (0) 82 214 7582
Head of Growth & Marketing
About Ruby Digital:
Justin Lester founded Ruby Digital in 2011 after successfully launching and exiting two online startups in London. He honed his skills in Paid Media and SEO for the iGaming sector, which is considered one of the most competitive markets globally and led a team designing cutting-edge marketing applications for a performance-based marketing agency. He discovered that many agencies lacked a focus on results and set out to create a company that would deliver growth and a positive return on advertising spend.
