Brian Joss – Celebrating the debut of the new Ferrari Roma and essence of “La Nuova Dolce Vita”, Scuderia South Africa continue to lead at the forefront of innovation and modernization, with the reveal of the Prancing horse’s new V8 2+ coupé taking place for the first time the company’s history on a digital platform.
The latest coupé from Maranello features a timeless and refined design that has all the power and agility required to guarantee a unique driving experience. Its signature Italian styling is a contemporary reinterpretation of the carefree lifestyle of the 1950s and ’60s in Rome, from which it takes its evocative name, Roma.
A member of the V8 Family that has won the International Engine of the Year four years in a row, the Ferrari Roma engine that punches out 620cv at 7,500 rpm, making it the most powerful in its segment.
Pioneering the next generation of customer experience, the official Ferrari dealer sets a new benchmark in the market with the virtual launch of the Ferrari Roma, followed by exclusive private previews of the new model at their state-of-the-art showrooms in Johannesburg, Cape Town and Durban.
Group COO, Jan Ungerer adds; “Considering local market conditions, we have opted to revolutionise the way in which we engage with our customers and prospects by embracing the ever-evolving digital space. In addition, the recently launched MyFerrari App was created specifically to provide Ferrari clients with features and services that interface directly with Maranello. This will allow clients to access to the entire Ferrari Universe at their fingertips.”
To guarantee best-in-class performance whilst still retaining the stylistic purity of its bloodline, Ferrari engineers developed several leading-edge technologies, most notably a mobile rear spoiler integrated into the rear screen designed to retain the car’s formal elegance when retracted and guarantee the downforce essential for the Ferrari Roma’s extraordinary performance by automatically deploying at high speeds.
The Ferrari Roma also features Variable Boost Management for instantaneous throttle response. With the adoption of Gasoline Particulate Filters, meticulous attention was also focused on the sound of the exhaust system which has been completely redesigned, removing the silencers and introducing new bypass valves.
Stylistically, the Ferrari Roma is characterized by clean and symbiotic forms. Its beautifully harmonious proportions and elegantly pure, balanced volumes are very much in line with the Ferrari mid-front-engined grand touring tradition of which the 250 GT Berlinetta lusso and 250 GT 2+2 are the most iconic examples, and from which the car takes its inspiration. It embodies an extremely modern design language which underlines its authentic, refined styling. At the same time, its sleek lines retain the sporty vocation shared by all Ferraris.
The Ferrari Roma’s chassis benefits from the modular technology developed by Ferrari for its new generation models. Both body shell and chassis have been redesigned to incorporate the latest weight reduction and advanced production technologies. In fact, 70% of its components are entirely new. The mid-fronted engined 2+ Ferrari Roma has the best weight/power ration in its segment. (2.37 kg/cv) which enhances handling dynamics and responsiveness.
For the Ferrari Roma’s cabin, the Ferrari Styling Centre designers developed a new formal approach that involved the creation of two separate cells, one for each driver and passenger, in an evolution of the dual cockpit concept that embraces the entire cabin rather than just the dashboard.
The new Ferrari key with “Comfort Access” function allows the driver to open the car by touching a button next to the new flush handle in the door. Lastly the Matrix LED headlights and optional Ferrari advanced driver assistance systems (ADAS), including Adaptive Cruise Control, make day-to-day and longer journeys a very relaxing and enjoyable experience.
CAPTION: The sweet life: the new Ferrari Roma. Picture: Quickpic